Internet dating industry

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I asked my dad about this experience, and here’s how he described it: he told his parents he was ready to get married, so his family arranged meetings with three neighboring families. That’s how my dad decided on the person with whom he was going to spend the rest of his life. I am perpetually indecisive about even the most mundane things, and I couldn’t imagine navigating such a huge life decision so quickly. Happily so—and probably more so than most people I know who had nonarranged marriages.Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site. One factor behind the substantial growth among younger adults is their use of mobile dating apps.

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If this mentality pervades our decision­making in so many realms, is it also affecting how we choose a romantic partner?Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them.The biggest changes have been brought by the .4 billion online-­dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

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